Objective

Target high-end clientele in affluent regions to promote Banks Glass’s large doors, including sliding, folding, and partition doors. The campaign will emphasize quality, luxury, and expert installation to appeal to discerning customers seeking premium solutions.

Target Audience

• Demographics: Homeowners, architects, and luxury property developers with high disposable income.

• Geographic Locations:

  • Pacific Grove

  • Carmel

  • Paso Robles

  • Monterey

  • Pismo Beach

  • Pebble Beach

  • Santa Barbara

  • Truckee

  • Tahoe

  • Incline Village

  • Atherton

  • Tiburon

  • Other upscale towns in the Bay Area and luxury markets across California and Nevada

Ad Campaign Structure

Campaign 1: Luxury Sliding Doors

Keywords:

• Sliding door installation near me

• Luxury sliding doors Carmel

• Custom sliding doors Pacific Grove

• High-end sliding door contractor

• Sliding doors Atherton

• Sliding patio doors for luxury homes

• Best sliding door installers Monterey

• Sliding glass doors Tahoe

Ad Copy:
Headline: "Transform Your Space with Luxury Sliding Doors"
Description: "Custom sliding doors installed by Banks Glass. Expert craftsmanship and premium quality for your home. Get a free consultation today!"
CTA: "Schedule Your Consultation Now"

Campaign 2: High-End Folding Doors

Keywords:

• Luxury folding doors installation

• Folding patio doors Paso Robles

• Custom bifold doors Carmel

• High-end folding doors near me

• Premium folding door contractors Pacific Grove

• Folding doors for modern homes

• Large bifold door installation

• Folding doors Truckee

• High-end bifold doors Atherton

Ad Copy:
Headline: "Elegant Folding Doors for Your Luxury Home"
Description: "Enhance your view and living space with Banks Glass’s high-end folding door solutions. Contact us to design your perfect doors."
CTA: "Get Your Free Quote Today"

Campaign 3: Partition Doors for Luxury Homes

Keywords:

• High-end partition doors installation

• Modern partition doors Carmel

• Luxury room dividers

• Partition door contractor Pacific Grove

• Custom sliding partitions Monterey

• Premium partition doors Pismo Beach

• Elegant glass partition walls

• Partition doors Tiburon

• Custom room dividers Truckee

Ad Copy:
Headline: "Premium Partition Doors for Modern Homes"
Description: "Add style and functionality to your home with custom partition doors by Banks Glass. Designed to fit your unique needs."
CTA: "Book a Consultation"

Additional Targeting Suggestions

Audience Interests:

• Interior design

• Home renovation

• Luxury living

• Real estate

• High-end architecture

Negative Keywords:

• Cheap doors

• Budget sliding doors

• Free installation

• DIY door kits

Landing Page Strategy

1. Headline: "Elevate Your Home with Luxury Door Solutions by Banks Glass"

2. Subheadline: "Serving California and Nevada’s Finest Homes with Premium Sliding, Folding, and Partition Doors."

3. Call to Action: "Schedule Your Free Consultation Today"

4. Content Sections:

   • Overview of Services

   • Featured Projects (photos of installations)

   • Testimonials from satisfied clients

   • Detailed Contact Form

5. SEO Integration: Include high-value keywords throughout the page.

Keyword Match Types Explained

When it comes to keywords, we can tell Google how to match them with searches. Here’s how:

1. Phrase Match: Ads show for searches that include the exact phrase or close variations, like “luxury sliding doors near me.” It’s like giving Google a phrase and saying, "Find this or something very close."

2. Exact Match: Ads show only for searches that exactly match the keyword, like “custom folding doors Carmel.” It’s like saying, "Find just this specific phrase."

3. Broad Match: Ads show for searches related to the keyword, but it can include unrelated things. For example, "sliding doors" might also show ads for "cabinet doors." This isn’t ideal for targeting high-end clients because it’s too broad.

Our Recommendation: Use Phrase Match for most keywords because it finds relevant searches while avoiding irrelevant clicks. Use Exact Match for very specific, high-performing keywords to get the best results.

Simple Visual Example for Match Types

• Phrase Match: "Sliding doors near me" matches "Best sliding doors near me" or "Luxury sliding doors near me."

• Exact Match: ["Luxury sliding doors near me"] only matches that exact search.

• Broad Match: "Sliding doors" might match "barn doors," which isn’t what we want.

Using Phrase Match ensures we reach people searching for what Banks Glass truly offers while avoiding wasted ad spend on irrelevant clicks.

This strategy ensures Banks Glass reaches affluent homeowners and developers, building a strong presence in luxury markets while focusing on their high-margin products.